Overview
Website Redesign
Modernising a dated website without losing SEO. We keep what works, fix what slows you down, and move the brand to where you are now.
When is a redesign worth it over a brand-new site?
A redesign is worth it when the site holds value you don’t want to lose — search history, established URLs, content. Instead of starting from scratch, we keep what’s valuable and replace what holds you back: a dated look, slowness and a confusing structure. It’s faster and cheaper than building a brand-new site on a green field.
The problem
A site that looked modern five years ago now feels dated and is awkward on mobile. The company has grown in the meantime, but the site doesn’t show it. The risk is that a careless rebuild wipes out SEO rankings built over years and traffic collapses.
How we work
We start with an audit: we measure speed, map URLs, search rankings and visitor behaviour. We name what works and what holds the site back. We base the new design on what’s proven and fix the weak spots. At launch we set up redirects from old URLs to new ones, so neither Google nor visitors lose anything.
What you get
A modern, fast website that finally matches your company’s level — without a search drop. Preserved and strengthened SEO rankings, fixed technical shortcomings, and content migrated into a system you manage yourself. A smooth transition your customers notice only for the better.
FAQ
What clients ask
Will a redesign cost me my Google rankings?
No, if the redesign is done right. Before launch we map existing URLs and rankings, set up 301 redirects and preserve key content. Rankings typically rise after migration thanks to better speed and structure, rather than dropping.
Can you improve only the look and leave the site as is?
We can do a purely visual refresh, but it's often worth addressing speed and structure too — things customers don't notice with their eyes but that show up in conversions. After an audit we'll advise where the work has the most impact.
What happens to the old content and photos?
We review the content, carry over what's valuable and fill the gaps. Old low-quality photos are replaced or improved. Anything outdated disappears, leaving only current, relevant content.
How do I know it's time for a redesign?
When the site loads slowly, is awkward on mobile, no longer reflects where you've taken the business, or stops bringing enquiries. If even one of these applies, a redesign usually pays for itself within a few months.
Let's create your website.
A free, no-obligation call. Then we send the first visual proposal within 2 hours.
No strings · first design in 2h · sites from CZK 30,000 · +420 730 182 934